Search Engine Optimization

At the front end of any campaign, it’s important to identify the keywords we want to rank for. Keywords need to be (A) relevant to the business and have high buyer and intent and (B) need to be actually searched by prospective customers.

We will develop a list of target keywords and start tracking them within the first 2 weeks of a campaign so that we can see our progress and proof of work over time. We build you a white label dashboard with your own logo and branding.

The way a website is structured and coded has implications how easily Google can find, index, and rank a website. It is important to make sure that the website does not have any technical issues and is fast so that all the efforts in content creation and link building do not go to waste.

We use Ahrefs to audit your website. It is important to quickly correct issues like sitemaps, broken links, inefficient redirects, core web vitals, among many other checked items.

Whether or not we are doing content writing, it is important that each page we want to rank is written in a way that is best optimized to rank. We develop in depth content briefs for both rewrites of existing pages as well as new content to ensure that everything on the site is written in an intentional, SEO first manner.

Backlinks are still one of the strongest ranking factors for Google. However, the game has changed. It is no longer about shear volume of links but rather about quality. We acquire white-hat links done via manual outreach guest posting and editorial link insertions.

We provide convenient reports a weekly and monthly basis.

We report on website traffic, keyword rankings, backlinks, and the work that has been completed.

On-page SEO has one of the largest impacts on a site’s ability to rank. This primarily includes any given page’s title tags, meta descriptions, header tags, alt text, content, internal linking, and more.

We go through each page on the site and ensure that these are fully optimized for our target keywords. We are able to implement backend changes or can provide an actionable sheet with our recommendations.

Getting your Google Business Profile (formerly known as Google My Business) ranked for local search terms is very lucrative. We will optimize the backend of your profiles, monitor geographic kw rankings, and post on a monthly basis to keep up the activity level.

Most local businesses service more than one city or town.

When this is the case, adding landing pages to the website to target additional cities is required. We are able to write the content for these pages and develop the pages with images.

Blog posting can help you rank for more keywords as well as show Google that you are continually growing your website with topically relevant content. We research, write and post blog posts each month on your site.

We audit your existing citation profile for consistency and work to acquire more on a monthly basis.

Citations from online directories can help boost your local presence and have a correlation to your Google Business Profile’s maps ranking. Additionally, citations can drive traffic to your site. The best part is that most of them are free.